Debates on Neuroscience and Artificial Intelligence open executive education week
Institutional
14 July 2017

Debates on Neuroscience and Artificial Intelligence open executive education week

The 4th Executive Education Week, hosted by FGV Management in Sao Paulo, kicked off with the lecture titled “The view of Neuroscience on the role of artificial intelligence and soft skills”.

Robson Gonçalves, economist and coordinator of the Post MBA in Neurobusiness, kicked off the 4th Executive Education Week, hosted by FGV Management in Sao Paulo, with the lecture titled “The view of Neuroscience on the role of artificial intelligence and soft skills”.

Despite the mystique surrounding the subject, Gonçalves points out that Artificial Intelligence still raises a lot of questions, including whether it can actually replace humans’ more analytical skills.

“All of the possible scientific scenarios thus far show that this is a very remote possibility,” said the professor. “Artificial Intelligence software can only mimic a restricted part of the human brain – related to the comprehension of cause and effect and understanding of logical processes – as long as it is previously fed information.”

According to the professor, there is an entire range of emotion-related activities associated to the human brain, developed far before our ability to solve repetitive themes, which cannot be emulated by Artificial Intelligence – at least not in the foreseeable future.

“These emotion-related activities are the so-called soft skills”, he said, “and the most important one, in my opinion, for executives to stand out in the corporate environment is communication,” said the professor.

Among the different historical and philosophical references, Gonçalves resorted to Portuguese neuroscientist Antonio Damásio, who shows in his main work, “Descartes’ Error”, that this emotional and irrational element significantly affects the decisions human beings make. “No form of artificial intelligence can mimic this particular realm of our brains, which Damásio refers to as Sentience (Sentiment Consciousness)”.

According to the professor, this is the area where executives must stand out in order to develop skills such as leadership. “Adopting a leading stance in one’s career requires the ability to acquire and develop skills such as humor, properly expressing opinions, and empathy towards clients, which are not found in any form of Artificial Intelligence”, he said.

The following opening lecture featured professor Marcelo Raducziner Sá Rego, regarding “Processes and Technology: Bases for efficiency, including for new business models”.

The 4th Executive Education Week ends this Friday, July 14, with lectures on brand repositioning, Brazil’s political and economic scenario, and corporate ethics and compliance. Go to the website to sign up for the lectures.

Go to FGV Management’s website for more information on courses: http://bit.ly/2uV4ywe