FGV DICOM

管理部门

FGV DICOM

传播与营销部

传播与营销部负责制定及执行FGV及其下属单位(院校、中心和机构)的传播及营销行动,确保品牌实力,维护品牌对内对外的信誉。

该部门的职能为针对巴西国内外受众,制定统一的传播策略及流程,包括宣传与营销、广告、媒体关系、内容制作、网站、通讯、内部沟通、活动、礼品定制与分发、市场调研、呼叫中心、DBM、视觉设计和数字营销。

其使命是在巴西和海外强化FGV品牌,将其定位为传统、卓越、创新的标杆。

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