Pelé and Aldo Rebelo launch Better Life Index with OECD and FGV Projetos

The Better Life Index can change the beautiful game into a beautiful life. This sentence was said by football legend Pelé, a few days before the World Cup, at the launch event of the Better Life Index in Brazil, offered by the Organization for Economic Cooperation and Development (OECD) and FGV Projetos on Monday. With the support of the unit, the interactive tool designed by the OECD is now also available in Portuguese (http://www.oecdbetterlifeindex.org/pt/), which allows Brazilians to rank and compare the well-being requirements with 35 other countries around the globe.As well as Pelé, the event was attended by the Minister of Sports, Aldo Rebelo; the director of FGV Projetos, Cesar Cunha Campos; and OECD's director of Public Affairs and Communications, Anthony Gooch. According to the minister, from initiatives like this one it will be possible to develop a broader, deeper and multilateral diagnosis of our needs. And from there, plan public policies to address and correct problems.First resultsWith the indexes generated by Brazilians so far, it is clear that the greatest concern lies in education, personal satisfaction and health issues. Although the country is poorly rated in many items, 80% of Brazilians declared themselves satisfied with their daily lives - a number above the OECD average, which is 76%.In Cesar Cunha Campos' opinion, this type of information allows managers to realize the specific situation of each country. According to him, in the Brazilian case even more precise data are expected with the new version of the index, in a country where more than 100 million people have Internet access, but do not necessarily understand the languages in which the tool was previously available (English, Spanish, French, Russian and German).The initiative has received over 4 million visitors from 184 countries since 2011, when it was created. The plan is to make each person create his/her individual version of the index by selecting the degree of importance he/she gives to the 11 areas of OECD well-being - housing, income, labor, community, education, environment, civic engagement, health, life satisfaction, safety and work and personal life balance. The goal is to give citizens a tool to tell what is most important to their quality of life and well-being. The Better Life Index provides essential information to help the population demand change, said Anthony Gooch.*Photo: Cesar Cunha Campos, Aldo Rebelo, Pelé e Anthony Gooch








