EBAPE students simulate innovation management with platform developed by Harvard

Students of the Innovation Management course - taught by Professor Paulo Figueiredo in the undergraduate course of the Brazilian School of Public and Business Administration (FGV/EBAPE) - participated, on May 29, in the Change Management Simulation at Harvard Business School's platform. Combining the conceptual and empirical bases of the course with the algorithm of the simulation, students are placed in the position of the CEO of a company that needs to introduce a new technology to recover market leadership. During the exercise, they've managed the implementation of an innovation - whose process demands convincing the largest possible number of adopters.The innovation process is always difficult and subject to resistance due to the different perspectives that managers and engineers have on the nature and impacts of technological innovations. In this simulation, students are placed in the position of a CEO who needs to implement an innovation to face new competitors. Students experience different strategies that generate several types of impacts on the effectiveness of technological innovation implementation, explained Professor Figueiredo.The students Milla Vieira Maia, from the 8th semester, and Gustavo Grossi de Salles, from the 7th, obtained the best results in the innovation implementation and got a trophy for the performance achieved. In Milla's opinion, her good performance was due to the concepts learned in the classroom. I had a good strategic planning. But I think the main reason for getting the first place was the relationship drawn between the studied concepts and the problem suggested in the simulation. This type of activity is very aligned to what actually happens in the corporate world and it is a way of showing the student that the knowledge acquired in the classroom is very important at the decision making moment, he said.Gustavo, on the other hand, highlighted the mathematical basis of simulations. They contain algorithms very creatively created and based on actual trends and results. The interesting fact is that this learning method takes into account things that are not very often seen in books, with clashing interests and errors in the forecasts. I attribute my performance to my effort to understand the simulations as real situations in a digital world, said Gustavo.The simulator developed by Harvard Business School is one of the most important corporate decisions simulators.The Innovation Management course has been offered since 2012 to undergraduate, masters and PhD students of the School.








