Despite the economic and social development achieved by Brazil in recent years, many Brazilians are not included in the financial system of the country and do not have at least a checking account. That is what demonstrates the study Inclusão financeira e correspondentes bancários no Brasil? (Financial inclusion and banking operations in Brazil), prepared by the Center for Microfinance Studies of São Paulo School of Economics (FGV/EESP).The survey reveals that 29% of the 3,000 people from all over the country heard between 2012 and 2013, said they had no personal bank account. From this amount, 18% never had an account. In an interview to the website of the Brazilian Institute of Economics (FGV/IBRE) site, the coordinator of the Center, Lauro Gonzalez, explains that some of the main reasons that leave these people out of the financial system is the lack of income, the fact that they work in the informal sector and the absence of services and products that meet the needs of the low-income population. The development of products and services more appropriate to the population's reality, especially the most vulnerable part of it, is the link to give more people the access to financial institutions, he said. The professor also pointed out that, even with the creation of the simplified account by the Lula government, other measures are necessary to promote financial inclusion. We often see banks trying to adapt products and services that already exist, making them smaller and cheaper, to serve the low-income population. However, it is often not connected to the needs of these people. In fact, beyond that fit in terms of amounts, a better suitability of local conditions, fees, deadlines, etc, is necessary he advised.According to Gonzalez, it is necessary to think about different ways to make such adjustments. All this demands innovation; you have to think outside the box. The conception of microcredit, such as it is known today, was linked to the idea of innovation. But there are still gaps to be filled, he said, then recalling the continuity of economic stability - with inflation under control and a relative growth level along with inequality reduction.Another curious fact that the research shows is the continuity of old habits, like buying on credit and saving money at home: from the total of respondents, 17% buy products on bankbooks and 9% keep money where they live.Please click here to access the study Financial inclusion and banking operations in Brazil.