63% of the participants of the event rolezinho (a small movement) that took place at Shopping Leblon, in Rio de Janeiro, have a complete or incomplete higher education degree, 62% are male, 39% live in favelas and 18% earn up to two minimum wages. That is what research conducted by the Public Policy Analysis Division (DAPP/FGV) indicates, published today in the newspaper O Globo. The survey - held from interviews with 260 of the 300 protesters who had gathered in front of the mall on January 19th - reveals the specificities of Rio de Janeiro's movement.The demonstrators have different profiles from those who participated in the event of São Paulo, and they actually showed up to show solidarity for the movement in São Paulo. The [social] network has been causing the end of localism and uniting people around common interests like demonstrations, the right of consumption and the demand for quality public services, says the sociologist and director of DAPP, Marco Aurélio Ruediger.According to Ruediger, the objective of the study was to analyze the new phenomenon. There is a group, which is not large, but has a more radical vision - it does not want to prepare a big demonstration, but find ways to get attention and capitalize the attention and reverberate small actions in everyday life. This type of protest is new in Brazil, but it reminds us of the United States in the struggle for civil rights, exemplified the researcher. The same applies for the shopping center. Although the protest is not aggressive, it provokes people, because it bothers them. You are on your leisure time, when a group passes by protesting for rights, he explains.Rolezinho in Rio has political motivationsThe results also show the political motivations behind the rolezinho in Rio: 84% reported interest in politics, but do not feel represented by the current political figures (88%); 77% said that protesting was the motivation to go to the event and 3.5% said that this was the second motivation. In addition, 44% said they were motivated by supporting the rolezinho in São Paulo, while 29% attended the event to protest against the class discrimination and 19% for racial discrimination.Finally, 50% of respondents said they had experienced discrimination at shopping centers in Rio. Among them, 52% said they felt discriminated by sellers and 19% by the security.Please click here and read the full article (in Portuguese).