1st Entrepreneurs’ Conference: Event contributes to social and economic development of Brasilia

FGV Executive Education is holding its 1st Entrepreneurs’ Conference at its site in Brasilia on February 28 and 29, starting at 9 a.m. This free event aims to impart knowledge to accelerate local entrepreneurship, contributing to the social and economic development of the Federal District. The topics covered will include: digital transformation; marketing; innovation; female entrepreneurship; leadership; agile methodologies for small and medium-sized enterprises; future professionals and management challenges. See the schedule below. February 28 9 a.m. to 10:30 a.m. Workshop, Room 1: Digital Transformation in Small and Medium-Sized Enterprises Digital transformation is within everyone’s reach, regardless of the size or financial reality of their company. In fact, it is precisely small businesses that can benefit the most from digital transformation. What we see is that small and medium-sized businesses that adopt the concepts of genuine digital transformation acquire advantages that allow them to compete on a more equal footing with larger companies. Professor: Pedro Paulo Carbone 9 a.m. to 10:30 a.m. Workshop, Room 2: Digital Marketing for Entrepreneurs How digital marketing enables global reach, interactivity with consumers and a greater focus on investments, segmenting audiences and market niches and reducing costs. Why it is important to monitor the results of actions, using metrics, and the various stages of this methodology. How to improve the management and integration of marketing and sales teams. Professor: Rafael Augusto 10:30 a.m. to 10:45 a.m. Coffee Break – Auditorium Foyer 10:45 a.m. to 11:45 a.m. Roundtable Discussion, Room 1: Entrepreneurship and Innovation: The Currency for Business Success In order to innovate effectively, entrepreneurs have to step out of their comfort zone, take advantage of their target audience’s interests and create trends or solutions that are capable of radically changing their customers’ lives. 1. Marcelo de Ângelo, Sucopira 2. Joe Valle, Fazenda Malunga Moderator: Professor Michelle Franco da Veiga Carvalho 10:45 a.m. to 11:45 a.m. Roundtable Discussion, Room 2: Female Entrepreneurship: Opportunities and Challenges Being a female entrepreneur goes beyond being a leader or businesswoman; it also means acting as an agent of change, innovation and courage, driving social initiatives and inspiring other women to follow their own paths. It is in this context of inspiration, achievements and challenges that female entrepreneurship is developing in Brazil. 1. Vyrlei Gairson, Noah Spa 2. Chef Di Oliveira, Brasilis Ateliê Gastronômico 3. Beatriz Chaves, Projeto Baleia DF Moderator: Ruth Passarinho 11:45 to 12:30 a.m. Success Story – Auditorium Bolos do Flávio – Flávio Jorge da Cunha Cavalcante February 29 9 a.m. to 10:30 a.m. Workshop, Room 1: Leadership Coaching: Developing Skills to Obtain Results Develop techniques and tools to improve your leadership skills, engagement and team performance. Professor: Wankes Leandro 9 a.m. to 10:30 a.m. Workshop, Room 2: Agile Methodologies for Small Businesses The agile methodology has transcended the boundaries of IT and has gained a foothold in the management of companies of all sizes and segments. It can be used in all areas, to solve complex problems, develop solutions (products and services) or manage projects, for example. Using it requires a change in team mentality, placing more value on results and less on bureaucratic activities. Professor: Antonio Henrique Duarte 10:30 a.m. to 10:45 a.m. Coffee Break – Auditorium Foyer 10:45 a.m. to 11:45 a.m. Roundtable Discussion, Room 1: Present and Future – What Professional Skills Should You Develop? In order to innovate effectively, entrepreneurs have to step out of their comfort zone, take advantage of their target audience’s interests and create trends or solutions that are capable of radically changing their customers’ lives. 1. Daniela Araújo Lustosa, Véli RH 2. Alex Alves, chief advisor on strategic people management, ANEEL Moderator: Professor Annibal Affonso Neto 10:45 a.m. to 11:45 a.m. Success Story – Auditorium Biomundo – Edmar Mothé Venue: FGV Brasilia SGAN district, Block 602, modules A, B and C, Brasilia To take part, please sign up here. Places are limited.