Lack of national policy for creative economy makes Brazil stand out from neighbors, study finds
Some Latin American countries, such as Colombia and Mexico, have implemented national policies to encourage their creative economy. Other countries, such as Chile and Uruguay, have been focusing on their capital cities, investing in the growth of their creative industries there. Brazil, on the other hand, has lacked a national strategy for the creative economy since the Brazilian Creative Economy Action Plan was discontinued when the Culture Ministry was dissolved in 2017.
In an article published in the Brazilian Creative Industries Journal, FGV EAESP researchers Luis Paulo Bresciani, Pedro Vianna Godinho Peria and Lucas Bazani Chér provide an overview of public policies proposed for the creative economy in the five aforementioned countries.
The authors point out that countries with national policies tend to have specific laws and organizations to finance creative endeavors. Another common demand is the strengthening of institutions, governmental and otherwise, linked to the sector. In the case of Brazil, initiatives to do this have taken place at subnational level, involving civil society actors.
According to Luis Paulo Bresciani, the study highlights the role of national governments in conducting public policies to strengthen the creative economy in Latin America. “Expanding connections between subnational governments and national policies is a central element in Latin America’s challenge to position itself advantageously in the creative economy,” he says.
He points out that in Brazil, many state and municipal governments have carried out important initiatives in the sector. “The federal government urgently needs to return to this movement and resume a national creative economy policy, coordinated with the efforts of states and municipalities. This is an essential condition to expand Brazil’s results in this field,” he adds.