Startup born during classes at FGV EAESP wins 2019 Santander Entrepreneurship Award
There were 914 entrants in the 2019 Santander Entrepreneurship Awards in the Startup category, and the winner was Rafael Belmonte, who obtained an undergraduate degree in business administration from the FGV Sao Paulo School of Business Administration (FGV EAESP) in 2012. Thanks to his company Netshow.me, the alumnus won R$100,000 and five scholarships for his team at Babson College, Boston, USA, and six months of mentoring from Endeavor.
“This is an excellent opportunity to support the company’s growth. The scholarships will expand the knowledge of the five members of the leadership team, who will be able to apply the lessons learned at the firm when they return from Boston,” says Belmonte.
He also reveals that the idea for the startup arose during his sixth semester at university, while he was talking with a fellow student. “We had already worked together on some other projects, but we didn’t go ahead with any of them. Netshow.me arose in 2011, based on a business model that was already happening in the United States. We saw that it could succeed in Brazil as well. It’s a live broadcasting platform focused on the music industry. At first, we ran the company on weekends, without any commitments,” he says.
For two and a half years, Belmonte and his partner worked in the financial markets and left their startup to one side, but they then decided to leave the companies they were working for, due to their belief in the project that had started in a classroom. “Since 2013, we have changed our business model a lot. We now also help companies and content producers to distribute digital content,” Belmonte explains.
On behalf of FGV, the institution’s provost for teaching, research and graduate education, Professor Antonio Freitas, also received an award. “I take this opportunity to congratulate Rafael Belmonte, FGV EAESP, our professors and everyone involved in the academic world at FGV for their excellent results,” he said.