- 14 Mar 201810:00 to 12:00AdministrationGraduate Seminars 2018, with Mathew Chylinski (University of South Wales Business School)Location: FGV EBAPE - Room 3Address: Rua Jornalista Orlando Dantas, 30 - BotafogoData: 14 March 2018Horário: 10:00
Mathew Chylinski, Professor of Marketing at the New South Wales University Business School in Australia, will participate in the Graduate Seminars program run by FGV's Brazilian School of Public and Business Administration (FGV EBAPE). The professor is spending a part of his sabbatical at FGV EBAPE, and will present the article "Experience Infusion: How to Improve Customer Experience with Incidental Activities", which analyzes how the regulation of consumer experience can improve the result of sales in virtual environments.
Prof Chylinski served as director of the UNSW's behavioral research laboratory - BizLab - where he launched the first facilities dedicated to the study of consumer behavior in contexts of Augmented Reality. His research is focused on modeling consumer decision-making and applying emerging technologies in consumer markets.