Companies debate urgent need for digital transformations

The meeting’s participants included Bruno Martins, the IT director of TV Globo, and Pedro Nascimento, the CEO of Qura Editora, which publishes the MIT Sloan Management Review Brasil and HSM Management. Nascimento is also the education director of the Brazilian Conscious Capitalism Institute
Administration
20 September 2019
Companies debate urgent need for digital transformations

Within 15 years, artificial intelligence will be able to express emotions. Objects will be connected via the 5G internet. In some countries, robots will perform more diagnoses than human doctors, and they will also be capable of handling other routine tasks. Houses, clothes and toys will be made by 3D printers. More than 10 million drones will be flying through the skies. Will companies be able to adapt and create new business models in this new world? According to the experts who gathered at an event called “Master Class on Innovation, Technology and Society: Implications for Businesses and Opportunities,” held by FGV IDE on September 10, transformations as profound as these are altering the competitive landscape of organizations. They are leading to new business models, wiping out entire sectors and destroying jobs, but also creating great opportunities for people and companies.

“Understanding changes in society and the economy and reflecting on the role of strategy and digital transformation in these changes is one of the missions of FGV, which has opened up its spaces for the experiences of executives and companies,” said FGV’s director of executive education in Sao Paulo, Paulo Lemos.

The meeting’s participants included Bruno Martins, the IT director of TV Globo, and Pedro Nascimento, the CEO of Qura Editora, which publishes the MIT Sloan Management Review Brasil and HSM Management. Nascimento is also the education director of the Brazilian Conscious Capitalism Institute.

In Martins’ view, the way people interact with technology has changed completely. “Companies used to merely be suppliers of technological advances, but they have now incorporated technology into their transformation processes. You have to move fast,” he said.

According to Nascimento, it is necessary to consider three ways that digital transformation can occur. “You need to look at the places where goods and services are exchanged, including at sharing economy companies; at marketing and sales processes; and at agents of progress in operating processes,” he said.

C-Level Master Classes are one-day immersions about a specific topic of fundamental importance to the business world. In the current cycle, there will be four immersions. The first one, called “Strategies and challenges in a culture of ethics and integrity within organizations,” happened on September 3.

Regarding the subject of digital technologies, FGV IDE, which is responsible for FGV’s executive education programs throughout Brazil, offers a course called Digital Strategy and Organizational Transformation: from Analysis to Execution. It is designed to create a knowledge-rich and high-quality digital strategy environment.

The next meeting in the present C-Level Master Class cycle will explore advanced negotiation techniques involving difficult people, on October 17. The last meeting, about innovative consumption experiences, will be on October 24.