Easter-related products are 9.29% more expensive in 2024
Within the spectrum of Easter-related products, potatoes and olive oil stand out, with price increases of 31.96% and 39.82%, respectively.
The prices of Easter-related products in Brazil rose 9.29% between March 2023 and February 2024, according to figures from Fundação Getulio Vargas’ Brazilian Institute of Economics (FGV IBRE). This increase in prices is much higher than general inflation over the same period, which was 3.5%, according to the Consumer Price Index (IPC-10). It reflects the specific pressures on traditional Easter items, which don’t necessarily follow the general inflationary trend.
Within the spectrum of Easter-related products, potatoes and olive oil stand out, with price increases of 31.96% and 39.82%, respectively.
André Braz, FGV IBRE’s price index coordinator, notes that despite the overall increase in prices in the last year, there was a reduction in the cost of several popular Easter Sunday lunch items in Brazil, such as cod, which is now 2.27% cheaper.
Braz also stresses the need for consumers to keep a close eye on price trends as Easter approaches. FGV IBRE’s survey shows inflation up to February, but prices could potentially change before Easter arrives. He specifically warns of the possibility of an increase in fish prices, driven by the increase in demand typical of this period.
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