Event brings together specialists and officials to discuss future of food and drink industry

According to Professor Roberto Rodrigues, the event is an important occasion to discuss Brazil’s unique opportunity to significantly improve its productivity, thanks to the 20% growth in global demand projected by the OECD over the next 10 years.
Institutional
09 March 2020
Event brings together specialists and officials to discuss future of food and drink industry

Consumers will be the focus of a conference to take place alongside the second edition of ANUFOOD Brazil, an international food and drink trade show, which will happen from March 9 to 11 at Sao Paulo Expo. At the conference – which is being curated by FGV Projetos and jointly organized by the Sao Paulo State Federation of Industry (Fiesp) – sector experts and government officials will debate trends and products that will affect consumption in the next few years, in order to guide the food industry in improving the quality of its output. The world’s population is set to grow from more than 7.5 billion now to over 11 billion in 2100.

According to Professor Roberto Rodrigues, the event’s curator and the coordinator of the Center for Agribusiness Studies (FGV Agro) at the FGV´s Sao Paulo School of Economics (FGV EESP), the event is an important occasion to discuss Brazil’s unique opportunity to significantly improve its productivity, thanks to the 20% growth in global demand projected by the OECD over the next 10 years. Rodrigues, who will give the conference’s opening speech, argues that Brazil needs an integrated national strategy encompassing logistical, trade and technological aspects, and it also needs to strengthen its policies to raise farm workers’ income and safeguard public health. He also stresses the key role of sustainability.

“Without sustainability, you cannot be competitive in the modern world. Preserving the environment is a legitimate demand of the world’s youth and a real necessity for the planet. We Brazilians have our Forest Code, which is a concrete initiative to defend the environment. We must incorporate this subject in national strategies so that people fully recognize the sustainable competitiveness of Brazilian agribusiness,” Rodrigues says.

The conference’s speakers include Joaquim Levy, an economist, former finance minister and ex-president of the national development bank, BNDES. He will talk about “Prospects for the Global Economy,” kicking off a panel discussion on “Markets.” The managing partner of MBAgro, Alexandre Mendonça de Barros, will then address “Prospects for Global Agribusiness.”

The next panel discussion, titled “Trends in Food Consumption,” will be opened by Luiz Madi, the institutional affairs director of the Sao Paulo State Institute for Food Technology (ITAL). He will talk about “The Brazilian Food Industry and Consumers’ Demands.” After that, Juan Francisco Delgado Morales, the vice president of the European Foundation for Innovation, will discuss “Digital Transformation in the Agricultural Sector.” Renato Dolci, of BTB Data, will then talk about “Consumers in the Digital Age.” The panel discussion will end with a talk on “Communication in the Food Sector” by Marcelo Suarez, an economist and the marketing director of BRF.

The fourth and last panel discussion will be about “Legislation in the Food Industry.” João Dornellas, the president of the Brazilian Food Industry Trade Association (ABIA), will give a talk on this subject. Igor Casto, the technical and regulatory director of the Brazilian Soft Drinks and Non-Alcoholic Beverages Trade Association (ABIR), will then discuss “Legislation in the Beverage Industry.” Márcia Terra, a nutritionist and board member of the Brazilian Society for Nutrition and Diet, will then speak about “Regulation of Nutrition.” The conference’s closing remarks will be given by the coordinator of the FGV Center for Agribusiness Studies, Professor Roberto Rodrigues.

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