Fundação Getulio Vargas’ Sao Paulo School of Business Administration (FGV EAESP) is holding an event on October 9, at 2 p.m., about how artificial intelligence is revolutionizing marketing, at FGV’s site at 432 Rua Itapeva, Sao Paulo.

“From Concept to Reality: How AI Is Revolutionizing Marketing Today” is an event for senior marketing executives, focused on exploring the latest trends in artificial intelligence in marketing. Featuring talks, panel discussions and networking, the event will address rapid decision making, productivity and personal development, providing a forum to exchange experiences and build AI-related knowledge.                           

Check out the event schedule:

Opening remarks: Context – Francisco Saraiva Junior, professor and coordinator of FGV EAESP’s AI and marketing courses

Block 1: Technology

Understanding the Past to Imagine the Future

Cristina Palmaka, CEO of SAP in Latin America

Beyond Hype: Applying AI to Boost Innovation

Mark Cowan, founding partner, Sirdar

Moderator: Tânia Veludo, professor and head of FGV EAESP’s Marketing Department

Block 2: Personal Development

Adaptation or Obsolescence: Challenges and Opportunities Posed by AI in the Job Market

Daniel Knopfholz, vice president for HR and technology, Boticário

Block 3: Panel Discussion Featuring Advertising Executives

Giving Life to Ideas That Seemed Impossible

Erh Ray, founder, CEO and CCO, BETC HAVAS

Lica Bueno, CEO, Talent Marcel

Sergio Gordilho, co-president and CCO, Africa Creative

Moderator: Beto Funari, board member of Bata Group and The Bakery Brasil

Block 4: Panel Discussion Featuring Female Marketing Directors

From Data to Decisions: The Role of AI in Marketing Leadership

Ana Gabriela Lopes, director of marketing and insights, iFood

Marina Daineze, director of branding and communication, Vivo

Maria Fernanda Albuquerque, CMO, Havaianas

For more information and to sign up, click here.