Facebook’s head of business debates digital transformation of brands

Duda Bastos to address how companies can harness social media tools
Institutional
18 November 2020
Facebook’s head of business debates digital transformation of brands

Facebook Brasil’s head of business for education, technology, telecommunications, media and entertainment, Duda Bastos, will be the guest speaker at the next event in the FGV Digital Talks series, on November 23. The subject will be “Digital Transformation of Businesses: How Can Brands Better Harness Facebook, WhatsApp and Instagram Tools?” During the meeting, to be moderated by FGV’s director of communication and marketing, Marcos Facó, the guest will discuss digital acceleration in the business world and different ways of exploiting social networks.

Bastos will also show how Facebook – during the novel coronavirus pandemic, which led more people than ever to use social networks for longer – has helped minimize the crisis’ effects. She will present Facebook’s actions in this period of change, including the acceleration of projects and initiatives to boost digital transformation, benefiting trade and service brands.

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