On May 29, FGV Management promoted the event ?Apresentação de cases de branding de moda no Brasil? (Presentation of fashion branding case studies in Brazil) ? a partnership between FGV and Instituto Rio Moda, gathering business people, students and professionals of the industry. The event was an opening to the program ?Branding, Mídia e Imagem de Moda: Novos Formatos? (Branding, Media and Image in the Fashion Industry: New Formats), that FGV will offer from June 6 at its headquarters, in Botafogo neighborhood.During the meeting, the experts Alessandra Marins and Leonardo Rodrigues presented case studies on collection development and digital marketing of the brands Burberry and MR. Porter, respectively. The executive of the Rio de Janeiro's brand Enjoy, Lisete Almeida, talked about the importance of strategic management for fashion companies. The three experts will also be teachers of the course to begin in June.The event was also attended by fashion coordinator at Sebrae-RJ, Fabiana Leite, who addressed the figures of the Brazilian fashion market, as well as the sector's growth in the country, besides emphasizing the importance of qualifying fashion administrators.