FGV DAPP and ABERJE join forces to run MBA in Business Communication Management
In an unparalleled partnership, Fundação Getulio Vargas’ Department of Public Policy Analysis (FGV DAPP) and the Brazilian Business Communication Association (ABERJE) have come together to offer an MBA in Business Communication Management. The course was officially launched on Wednesday, June 22, during the ABERJE Trends event in Sao Paulo. At this event, the course was presented to the public by Marcela Canavarro, a researcher at FGV DAPP and the coordinator of the new MBA program, and the president of ABERJE, Professor Paulo Nassar.
“Communication is undergoing a profound transformation and FGV is very attentive to impacts in this context. This course brings together all the expertise of Fundação Getulio Vargas’ Institute for Educational Development (IDE) and FGV DAPP to look at these transformations from the perspective of organizations and their institutional communication. I am absolutely sure that we are offering a very powerful course for communication professionals and this partnership with ABERJE will be lasting and fruitful,” Marcela Canavarro says.
The MBA in Business Communication Management is an opportunity for communication professionals to learn about the strategic role of this area in organizations and to manage this work based on best practices, inspired by market leaders. Part of the course focuses on concepts, research and tools presented through active learning methodologies in classes taught by FGV DAPP professors. Another part of the course focuses on practical teaching, taking into account the experience of educators who are also outstanding professionals in the market, recommended by ABERJE.
The course’s specific objectives are to provide a greater understanding of the strategic role of the business communication area; to develop skills to identify and relate to different strategic audiences; to build the capacity for crisis management and content management; and to sensitize professionals to understand the context in which new information and communication technologies are emerging and social networks’ impacts on the way organizations communicate.
Candidates may enroll now and classes are scheduled to begin on October 6. The course has a live format, with in-person meetings in Sao Paulo at the end of each of the three modules.