FGV discusses the future of the Brazilian wine market
The 2017 Wine & Market Seminar will discuss the opportunities and challenges faced by the Brazilian and international wine markets. Hosted by Fundação Getulio Vargas in partnership with Baco Multimídia on August 22, from 8:30 a.m. to 5:30 p.m., the event will gather professionals from different business areas of the wine industry, among other experts.
The event will feature roundtables discussing the Brazilian and global beverage market, the current import scenario, brand development and positioning, creation of producer cooperatives as an expansion model, and the deployment of e-commerce in this market, besides other presentations from winemakers and representatives from wine institutes and associations from Brazil and other countries.
According to Valdiney Ferreira, coordinator of the 2017 Wine & Market Seminar and the FGV Wine Business course, the meeting represents a great opportunity to bring the industry’s professionals closer to consumers.
“We will discuss issues related to the management of all operations within the wine industry, sales challenges, brand positioning, and e-commerce perspectives, as well as issues regarding taxation in Brazil,” said Valdiney Ferreira, CEO of Vinisa Projetos, pointing out that the country’s current economic crisis has taken its toll on the wine market.
Held for the second consecutive year at FGV’s Cultural Center, the event’s lecturers include major monikers from the wine industry, such as Diego Bertolini, promotion manager at the Brazilian Wine Institute (Ibravin), and Phillipe Mével, director of enology at Chandon Brasil – LVMH.
The 2017 Wine & Market Seminar is part of the fifth edition of the Rio Wine and Food Festival, which will take place on August 19-27. Throughout this period, a series of activities, ranging from food and wine attractions to trade shows, will bring together the general public of national and international beverages.
“The seminar will feature more technical discussions, but the Rio Wine and Food Festival is an entertaining event where people can enjoy and learn more about the universe of wines,” said the FGV Wine Business course coordinator.
Go to the website for more information.