Professor at FGV's Brazilian School of Public and Business Administration (EBAPE), Paulo Figueiredo, has released instructional videos on Innovation Management, on TV Harvard Business Review Brazil. Figueiredo has been a specialist and researcher on the issue for more than 20 years. The idea is to clearly and objectively present an enlarged view on technology and innovation and exploit their real meanings and impacts on the competitiveness of companies and the economy, the professor evaluates.
 

The videos, available on EBAPE's You Tube Channel, are divided into three parts: in the first, the professor explains how the concept of innovation was born, its use and how it is inserted within organizations; in the second, he points out the success factors, as well as the way that an individual can be creative and inventive and at the same time manage to market what one creates; at the end, he presents ways to measure the technological capabilities of companies in emerging economies.
 

The videos are only available in Portuguese.

Select 'Closed Captions' to view subtitles in English.
 

Click here to view the videos.