FGV renews partnership with APAS to host largest supermarket industry event worldwide
The partnership between the Center for Retailing Excellence (GVcev) of FGV’s Sao Paulo School of Business Administration (EAESP) and the Sao Paulo Supermarket Association (APAS) was renewed for the APAS Show 2018, which will be held on May 7-10 at Expo Center Norte, in Sao Paulo. Consolidated and strengthened over the years, the event provides a complete array of lectures, with renowned professionals and a wide range of content to visitors of the world’s largest event in the supermarket industry.
“The two institutions are fully aligned to support the development process and evolution of the Brazilian retail industry”, said professor Juracy Parente, FGV curator.
The months of intense work leading up to the event brought together APAS professionals and EAESP retail professors. The focus is on planning and execution of the Management Conference, from theme selection and definition of useful lecture content for supermarket professionals, and the development of a Handbook for the event’s visitors, gathering information related to business management.
“This partnership is also very fruitful for EAESP’s retail professors, as they are encouraged to develop a greater bond and connection between conceptual knowledge about retail and hands-on applications,” said professor Juracy Parente.
The entire APAS Show 2018 revolves around the central theme ‘We Love Supermarket’, including the Management Conference, highlighting the importance of building a virtuous cycle in the relationship between companies and customers, but also between companies and employees.
“Influenced by the increasing number of alternatives and competitors, as well as greater interaction on social media, consumers now seem to value the emotional aspects in the choice of preferred retailers,” said Juracy Parente.
According to the FGV professor, only employees satisfied with their current workplaces can express an affectionate relationship with customers, which ultimately allows forging an emotional bond.
“This virtuous circle effectively depends on and begins by the inspiring, motivating and respectful manner in which the founder or President of the company performs the leadership role, acting like musical conductors guiding the harmony that will permeate the emotions of employees and, consequently, of customers,” said Juracy Parente.
Go to the website for more information on APAS Show 2018.