FGV welcomes European executives for sustainable business training

This year, the program focused on providing executives with a look at sustainability and business development from a Brazilian perspective, including social, economic, environmental.
Institutional
28 November 2022
FGV welcomes European executives for sustainable business training

Fundação Getulio Vargas’ International Affairs Division (FGV DINT) recently held another edition of its “How to Do Sustainable Business in Brazil” training program, welcoming a group of 60 European executives to Rio de Janeiro for seminars about sustainability challenges within the scope of business. This training is the result of a long-standing partnership between FGV and ESCP Business School.

This year, the program focused on providing executives with a look at sustainability and business development from a Brazilian perspective, including social, economic, environmental and corporate governance challenges. The event took place on November 10 and 11, in FGV’s main building in Rio de Janeiro.

This edition sought to meet the needs of the global labor market in the dynamic and fast-growing area of sustainable development. The students were offered fundamental content, including a case study on the circular economy regarding the latest edition of the Rock in Rio music festival, as well as a wide-ranging debate on diversity and inclusion with members of Mercedes-Benz Brasil’s Diversity Committee.

The program was conducted by a team of FGV researchers and it covered topics such as “Brazilian Companies and Sustainable Business Strategies,” “Greenwashing and ESG-Washing,” “Technological Innovation and the Circular Economy,” “The Creative Economy,” “How to Negotiate in Brazil,” “Corporate Social Responsibility: Diversity, Equity and Inclusion” and “Thinking About a Sustainable Future.”

The course also included a field trip to learn about the creative economy in Rio de Janeiro’s carnival industry. During a technical visit to the Salgueiro samba school’s hangar in the “Samba City” venue, the executives found out about the school’s human resources management, operations, strategy for attracting investments, the development of its artistic concepts, reuse of materials and social impacts, among other subjects. The students also had the opportunity to learn about the history of Rio’s carnival and the development of sustainable practices in the industry that has grown up around it.

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