FGV is world’s first education institution to have 2 million LinkedIn followers
Fundação Getulio Vargas has hit the milestone of 2 million followers on LinkedIn. This underlines FGV’s status as the world’s foremost education institution in terms of the number of followers on this social network, which connects professionals to companies.
“Speaking every day to 2 million people on a network like LinkedIn is a huge responsibility, and keeping this community active and engaged is an even greater challenge. In this regard, FGV stands out by always having topical content to offer, based on the knowledge generated by our researchers. In other words, there is no specific content for this social network. This helps us to keep our communications natural. It is like in journalism, where the facts and news speak for themselves. People perceive and appreciate this, as they know our content is high quality,” says FGV’s communication and marketing director, Marcos Facó.
Having 2 million followers on this professional networking platform puts FGV ahead of institutions such as Harvard and MIT. This is the result of painstaking content curation work, focused on the demanding public that uses LinkedIn, combined with the cutting-edge knowledge produced by FGV’s schools and units.
FGV also stands out for its wide variety of content and innovations. In addition to text, video and image posts, FGV has been a pioneer in broadcasting live webinars on all kinds of subjects on LinkedIn. The result of this is an ever-growing, closer and more engaged community.
LinkedIn has more than 690 million users, including 43 million in Brazil. It is considered one of the best tools for professionals to network, find new opportunities and, above all, stay up to date in their field of activity.
Follow FGV on LinkedIn.