Research by the Department of Public Policy Analysis at Fundação Getulio Vargas (FGV/DAPP) reveals that Facebook had over 1 billion posts, likes and comments related to the World Cup since its start. The event was also mentioned 20 million times on Twitter, making the FIFA World Cup in Brazil the most talked about event in the history of social media.Therefore, in an article about the popularity achieved by the event in the United States - a country where soccer is not traditionally a popular sport - the Financial Times used the information from the monitoring tool developed by FGV/DAPP in partnership with Brandwatch of England, to highlight the relevance of the tournament on social networks.About DAPP's workLaunched on June 12, the Mundial na Rede tool - created by FGV/DAPP in partnership with the British company leader in social intelligence, Brandwatch - monitors tweets from around the globe, visually offering metrics, such as the most popular hashtags, most discussed topics, most influential profiles and volumes of references by area of interest. The Mundial na Rede tool thus provides a great picture of what the world and Brazil think about the World Cup, an overview of the public debate on all aspects surrounding such a major event. The initiative adds up to other tools for network monitoring and transparency which are under development by FGV/DAPP, comprising a very precise and detailed map of the public debate in Brazil.Please click here to learn more about the Mundial na Rede platform.