The Brazilian School of Public and Business Administration (FGV/EBAPE) will welcome Professor Wagner Kamakura, from Rice University (USA), next Wednesday, July 23. He will give a lecture based on the article A picture is a worth a thousand words: Translating product reviews into the brand-positioning map, of his authorship.The paper discusses the review of products on the internet, which, according to Kamakura, reflects not only user perception and preference for a certain item, but also information about the reviewer himself/herself, such as the writing style. Please click here to read the full article (in English).The meeting - which takes place in Rio de Janeiro, from 10 am - is part of the lecture series of FGV/EBAPE Graduate Seminars, coordinated by Professor Patrick Behr aimed at Master's and Ph.D. degree students. Please visit the link here for the full program and more information.