FGV's Communications and Marketing Director receives award for college entrance exam initiative

GV's Communications and Marketing director, Marcos Facó, received last Wednesday (October 30th) the Destaque Top Case award - carried out by Case Studies Magazine in celebration of its 100th edition.Facó was honored with the case study A bet on social media as a marketing tool, published in March 2012. The article talks about Desafio FGV (FGV Challenge), the action on Facebook which was used for the first time in the Vestibular FGV 2012 campaign and contributed to a 19% increase in the number of enrolled students for the selection process of that year. To speak with teenagers who yearn for an undergraduate degree, nothing could be more efficient than the internet, says Facó.According to the director of Insight Comunicação, Luiz César Faro, the case study of Marcos Facó can be considered benchmarking for its use in social networks in the field of education. Facó was a pioneer in all steps of the process: formatting, design, development of the message and adaptation to the environment. FGV's marketing operation through the internet became a reference. Nobody has gone so far, said Faro. Insight Comunicação is responsible for Case Studies Magazine, linked to FGV Management.The ten winning cases were chosen among 800 by a jury composed of FGV's Teaching, Research and Graduate Studies Provost, Antonio Freitas; by the superintendent-general of Abrasca, Eduardo Lucano; by TAM S.A.'s president, Marco Antonio Bologna; by the business consultant and former president of Securities Commission, Roberto Teixeira da Costa; and by former president of Abamec and creator of the Mario Henrique Simonsen Award for Management Cases, Roberto Terziani.Besides the case of Marcos Facó, based on Desafio FGV, award-winning initiatives of Fundação Roberto Marinho, the Brazilian Volleyball Confederation, Companhia Paulista de Força e Luz, Banco da Bahia, Gerdau, Latasa, Odebrecht and Bradesco were also awarded.The Destaque Top Case awards took place in the auditorium of the 12th floor of FGV's main offices, in Rio de Janeiro.The Case Studies magazine is a publication of Insight Engenharia de Comunicação associated to FGV Management.* In the picture, Marcos Facó and the partner-director of Insight Engenharia de Comunicação, Sérgio Costa.