Former Brazilian soccer champions participate in pre-World Cup seminar at FGV
To host an event promoting a debate among professionals in the soccer industry: that was the proposal set by the “SportsChain – Pre-2018 World Cup Seminar”, held on May 24, at FGV’s Cultural Center. The event was attended by world champions Carlos Alberto Parreira and Zinho, in addition to former Brazilian national team coach and world champion Vanderlei Luxemburgo, among other experts on the subject.
“In 1970 I was part of the technical committee and there were only seven of us. The Brazilian national team now has a total of 65 members. Soccer has changed a lot since then, both in and out of the field, mainly due to technological developments and cash flow. What we see in the field today is a reflection of what happens outside. The CBF spent almost 20 million to build a training center to better serve the players. The recovery of athletes, fitness training, science, and medicine, all this affects performance”, said Parreira.
However, the world champion coach pointed out that Brazil is far behind Germany, for instance, when it comes to training athletes and coaches. He highlighted that there has been some progress in coach training. Vanderlei Luxemburgo, in turn, pointed out the pressing need to make sure field professionals are better prepared, but that we must respect the soccer professionals, who are the athletes.
The previous panel addressed the World Cup debate on social and digital media and the future of sports broadcasts, as well as brand activation and sponsorships across multiple platforms. The panel was moderated by former Brazilian national team player Gonçalves, and featured Mariucha Moneró (managing partner at MMoneró Comunicação), Maureen Flores (researcher and columnist at newspaper O Globo) and Leonardo Giannetti (planning and creative director at Vivid Brand).
The event was organized by professor Pedro Trengrouse, coordinator of the course “FGV/FIFA/CIES Executive Program - Sports Management Training”. The program is geared towards professionals who work or intend to work in the sports production chain, sports company managers, and those who wish to prepare for managerial and leadership positions in the industry.
Watch the full event, in Portuguese, below: