Latin American Retail and Shopping Congress discusses challenges for sector in light of COVID-19

Every year, CLAV brings together representatives of the academic community, sector executives and other professionals interested in academic and applied retail research. Brazilian and foreign researchers and prominent retail business people take part in the event, sharing relevant information and future trends in the retail market.
Administration
28 October 2020
Latin American Retail and Shopping Congress discusses challenges for sector in light of COVID-19

On October 29 and 30, the Center for Retailing Excellence (FGVcev) at Fundação Getulio Vargas’ Sao Paulo School of Business Administration (FGV EAESP) will host the 13th Latin American Retail and Shopping Congress (CLAV). The event will have an innovative format, completely online, themed on “After COVID-19: Building Purpose Through Stakeholders in Retailing.”

Every year, CLAV brings together representatives of the academic community, sector executives and other professionals interested in academic and applied retail research. Brazilian and foreign researchers and prominent retail business people take part in the event, sharing relevant information and future trends in the retail market.

Due to the COVID-19 pandemic, the global economy is going through a crisis, with major impacts for retail and shopping. In view of the abrupt change in behavior across the whole of society, retailers’ capacity for analysis and reinvention is more important than ever. It is therefore necessary to reassess the role of people in the way this sector operates. The dynamics of retail depend heavily on people: customers who go to stores or browse websites to buy products; salespeople and other employees who make operations work; the community, which is impacted by retail activity, job creation and the supply of solutions to meet their needs; the state, which receives tax revenue; and the economy a whole, which is boosted by retail.

To discuss the relationship between retailers and their stakeholders, seeking to highlight the purpose of retail companies in the pandemic’s challenging context, CLAV 2020 will feature prominent speakers from academia and the market.

CLAV 2020’s intense program, coordinated by Delane Botelho and Henrique Campos Jr., professors at FGV EAESP and FGVcev, includes an opening talk by philosopher R. Edward Freeman, a professor of business administration at the University of Virginia Darden School of Business. An executive panel discussion will feature names like Daniele Motta, the vice president of shopper marketing at POPAI Brasil; Marcelo Doria, CEO of Depósito da Lingerie; Gutemberg de Almeida, business development director for the retail market at Microsoft Latin America; and Fernando Yunes, SVP and country leader at Mercado Livre in Brazil. Finally, closing talks will be given by Gisselle Ruiz y Lanza, managing director of Intel Brasil; and Guilherme Weege, CEO of Grupo Malwee.

The program of this 13th edition of CLAV also contains some innovations, such as two mini-courses and a workshop, to take place simultaneously, which can be chosen by participants in line with their interests. There will also be a cultural space called “Experience & Culture: Coffee with Knowledge,” sponsored by the Nescafé, Dolce Gusto and Starbucks brands, to provide participants with a coffee-related experience, even at a distance. All participants will be sent a kit of products from partner brands to accompany a coffee specialist who will present interesting facts, tips and methods for making coffee.

To find out how to participate in the event and see the full program, click here.

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