How does the phenomenon known as psychoadaptation relate to the imbalance in the financial life of some people? That is what the professor of São Paulo School of Economics (FGV/EESP), Samy Dana, answers in his column Caro Dinheiro, on the newspaper Folha de São Paulo.According to Samy, the inability to feel pleasure or pain before repeated stimuli becomes a problem when the source is a compulsion for shopping, for example. People who buy a pair of shoes today, use them only once, and want to buy another tomorrow, and so on, to the point of not having more space to store so many shoe boxes at home and, worse, to the point of losing control of their finances, he illustrates. And for these consumers, the solution can be getting professional help. This situation, considered extreme, can be highly detected in compulsive consumers. They need financial education, but also the professional aid of a doctor and/or psychologist, he recommends.In the professor's opinion, as soon as the consumer becomes aware he/she is experiencing the psychoadaptation phenomenon, he/she should work his/her emotional and rational relationship with money introspectively, so shopping will bring satisfaction before, during and after the purchase. The financial intelligence kicks in to guide the consumption decisions that will meet the desires, but first the needs, with caution and prudence, so that purchases provide pleasure that will not be over, literally, from one day to the other, he concluded.Please click here to read the whole column.