Seminar discusses challenges for implementation of Brazilian General Data Protection Law
The monetization of personal data is currently one of the most lucrative businesses in the world. The services provided by digital giants such as Alphabet (Google), Amazon, Apple, Facebook and Microsoft are based on the collection and processing of personal data in order to understand habits and guide consumers’ interests, driving marketing strategy in the most efficient possible way. To discuss this subject, on December 4, at 2 pm, FGV will hold a seminar titled “The General Data Protection Law: Challenges for Its Implementation in Brazil.” The event will take place in FGV Projects’ 15th-floor auditorium, at Avenida Paulista, 1294, Bela Vista, Sao Paulo.
In addition to the issue of privacy of personal data, another factor that makes this debate urgent is the proliferation of new technologies that interfere with political, individual and collective behavior and are able to determine political content, governmental platforms and even the results of elections.
At the same time, it is impossible to ignore the fact that the increasing use of big data and artificial intelligence marks a new technological era, with direct impacts on economic development and the optimization of public policy results.
Thus, it is necessary to discuss the impacts of Law 13,709 of 2018 and Law 13,853 of 2019 on the public and private sectors, and to understand the context of new technologies in information societies. It is also crucial to understand how the European model was implemented, given that it inspired Brazilian legislation and it will certainly provide lessons for difficulties and challenges in implementing the data protection framework in Brazil.
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