FGV Executive Education is holding a webinar called “How UX Design and Sales Are Helping Shape Technological Innovations in Phygital Retail.” This public event will be livestreamed on FGV’s YouTube channel on March 21, at 2 pm. During the webinar, success stories involving the use of UX design will be presented and the use of this tool to increase sales will be explained.

The speaker will be Danielle Renner, an MBA professor at FGV, who is the main UX researcher at Linx and product discovery instructor at Infnet. The moderator will be the academic coordinator of FGV Executive Education, Hélio Arthur Irigaray.

A McKinsey study found that companies making use of high-performance UX design doubled their growth compared to their industry peers. An effective user experience has the power to enhance sales, engagement and retention metrics. How does UX achieve these incredible results? By focusing on consumers. UX design is not just about design; it is about the impression that is created during interactions with services or products. When gaps are identified, the vision of sales professionals can help build innovative products with significant technological impacts for phygital retail.

To take part, please sign up here.