The study “Historicizing the New Global Consumerism from the Perspective of Emerging Worlds”, written by professors Alexandre Faria, from FGV’s Brazilian School of Public and Business Administration (EBAPE), and Marcus Hemais (PUC-Rio), received the Best Paper Award during the annual conference of the Academy of Management, held on August 10-14 in Chicago (USA), by the Critical Management Studies (CMS) Division.

The award-winning paper discusses how the new global consumerism, with a focus on the re-articulation of the consumer movement of the 1960s through the politicization of individual consumers under a globalist perspective that ignores the racist face of Eurocentric modernity, both destabilizes and strengthens the contemporary advancement of inequality, injustice and discrimination.

The historical analysis of the consumerist movement in the USA, based on the Latin American theory of decolonial transmodernity, recognizes that alternative contention and ownership dynamics and anti-racism counter-movements promoted by racist capitalism and white male supremacy in the USA have been endorsed and expanded internationally by business schools and by the field of management and organizations. At the end, the authors present alternatives for the future of management based on the re-appropriation of identities and non-racist movements by business schools and institutions, policy makers, practitioners and members of society that constitute the field of management on a global scale.

Professor Alexandre Faria was also one of the speakers invited to a symposium on the future of management in a global context marked by growing discrimination, inequality and injustice. Organized by the CMS Division, this historical symposium brought together thinkers from various countries that, over the past 10 years, were instrumental in the consolidation of CMS as an international field of research and practice, as well as scholars who are currently defining its future.

The Annual Conference of the Academy of Management is considered one of the most important events in the world in the field of Administration. Go to the website to learn more about the symposium.