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FGV and Grupo Fleury teaching case published in Harvard Business Publishing

The study explores the strategic challenges faced by Grupo Fleury, one of the leaders in the supplementary health sector in Brazil.

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Caso de ensino da FGV e Grupo Fleury é publicado na Harvard Business Publishing

The case study Fleury Group: Value Creation and Value Capture in the Supplementary Health Market, organized by the Getulio Vargas Foundation (FGV) and the Fleury Group, has been published in the prestigious Harvard Business Publishing.

Signed by Professor Gilberto Sarfati, coordinator of the Professional Master's Degree in Management for Competitiveness (MPGC) and the Senior Management Programs at FGV Educação Executiva, the study is now part of the collection used by students and professors all over the world.

The construction of the case was made possible thanks to collaboration with the CEO of Grupo Fleury, Dr. Jeane Tsutsui, and the support of partners such as YPO Brasil and FGV In Company.

What the case covers

The study explores the strategic challenges faced by Grupo Fleury, one of the leaders in the supplementary health sector in Brazil, in a scenario of rapid market consolidation and growing competition. After positioning itself as a benchmark in diagnostic medicine, Grupo Fleury found itself challenged to redefine its role in the value chain while maintaining excellence in diagnostics.

Students studying the case will have the opportunity to analyze how the company can balance its growth strategy with margin protection and the search for operational synergies, all in an environment of high costs and regulatory changes.

With the FGV brand on the Harvard Business Publishing base, the case highlights the relevance of the research and projects developed by the institution in partnership with major market players. This publication reinforces the connection between academic theory and business practice, one of the main hallmarks of FGV's master's and executive education programs.

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