Masterclass discusses challenges of communication with Aline Midlej
The event, organized by FGV Comunicação, marked the opening of its new class of the Professional Master's, in partnership with Fundação Itaú and Aberje
The morning of Wednesday, September 11, was marked by the opening of the new class of the Professional Master's in Digital Communication and Data Culture, carried out in partnership with Fundação Itaú and the Brazilian Association of Business Communication (Aberje). The event began with the sound of the Apprentice Musical Orchestra and featured a masterclass dedicated to reflecting on the challenges of communication in the digital environment.
The journalist, writer, and presenter of Globo News, Aline Midlej, conducted the main lecture and highlighted the role of journalism as a democratic pillar: “In democracy, talking is fundamental – and sometimes it is the most difficult,” she stated, emphasizing the importance of constant fact-checking and information sources.
The debate brought together journalists, big tech executives, academics, and representatives of the third sector. Marco Ruediger, director of the School of Communication at FGV, highlighted the impacts of artificial intelligence on ethical dilemmas and defended education as an essential tool for critically reading transformations. Monica Guise, director of public policy at TikTok, pointed out the relevance of regulation and announced investments by the platform, scheduled for 2026, in initiatives to combat hunger and promote healthy eating.
Also participating in the panel were Eduardo Saron, president of Fundação Itaú, who highlighted the strategic actions of the third sector; Lucas Lara, from the Museu da Pessoa, who reflected on listening as a tool for approximation; and Paulo Nassar, from Aberje, who addressed digital anthropology and defined the cellphone as the “totem of our time.”
The academic curation was conducted by Professor Doctor Patricia Werner (FGV), in partnership with Aninha de Fátima and Alan Albuquerque (Fundação Itaú).
With about a thousand registrants, for the second consecutive year, the master's in Digital Communication and Data Culture reinforces its commitment to preparing professionals for the contemporary challenges of communication, in dialogue with the public, private, and third sectors. The program has already awarded more than 60 full scholarships, consolidating the commitment of the three institutions to social responsibility.
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