FGV’s Brazilian School of Public and Business Administration (EBAPE) welcomes Texas A&M University professor Venkatesh Shankar, on October 20. The international guest will present the paper “Identifying and Estimating Brand Satiation Using Purchase Data”.

Venky, as he is internationally known, is a specialist in digital business, marketing strategy, innovation, retail, international marketing, and pricing. He is considered one of the world’s most influential scientific minds by Thomson Reuters and among the top 10 innovation scholars worldwide.

After the presentation, the lecturer will answer questions from students, professors, and researchers. The event will be in English and is open to the public.

Click here for more information and to register.