According to a survey by FGV’s Brazilian Institute of Economics (IBRE), after remaining practically stable last year, the average price of Easter eggs rose by 10.22% in 2019 compared to 2018. The increase was driven mainly by eggs up to 100 g, which reported an increase of more than R$10 reais (40.52%). The survey considered prices collected until the first week of April, with eggs of various sizes, from number 9 to number 20, ranging from 100 g to 400 g.

“Generally, smaller eggs are those that include gifts and toys, which is what attracts children the most. For those who usually consume eggs with this size and do not want to pay more this year, an option is to buy bars and bonbons, which have become cheaper,” said Igor Lino, a researcher at FGV IBRE.

The data showed that the Bonbons and Chocolates had an average increase of 5.24%, according to the IPC-10, in the last 12 months (between May 2018 and April 2019). Nevertheless, in the comparison between April and March of this year, the price of Bonbons and Chocolates reported a decrease of 3.61%.

“While eggs up to 100 g have an average price of R$36, bars of the same weight have prices six times lower. The eggs, however, have an emotional appeal and are more appeasing to children. If parents intend to buy them, one tip is to set a maximum amount for the spending and discuss it with the children. They can choose and learn a little more about financial education,” explained Lino.