The Centre for Sustainability Studies (GVces) of São Paulo School of Business Administration (EAESP) held the first mentoring activity of its new project with the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brazil) - Innovation and Sustainability in Global Value Chains (ICV Global). Officially launched late last year, ICV Global aims to create a new export model of the Brazil brand as an innovative, sustainable and competitive country, by supporting the insertion of Brazilian micro companies in foreign markets.The mentoring workshop addressed the whole process of training and development strategies and practices aimed towards sustainability, and gathered representatives of the twelve businesses participating in the project, who presented their positioning strategies for products and services aimed at the international market. We want to encourage, seek and find innovations from an entrepreneurial ecosystem that promotes a new economy, in line with sustainability, explained the general coordinator of GVces, Mario Monzoni.The companies participating will also join two other workshops and a specific event to be closer to potential international buyers, in order to encourage potential business partnerships. Between July and September, the focus will be accelerating the impact at companies, when the project staff will directly assist the incorporation of sustainability features in their products and services.Such steps will prepare businesses for the so-called trade promotion - in which three to five best performing projects will join an international trip with the team of ICV Global and Apex-Brazil, to be held in late 2014.Please click here and learn more about the initiative (in Portuguese).