Animation produced by DICOM reveals FGV numbers on the Internet

Regarding social networks, and all actions in the digital environment, DICOM has a commitment to innovation - both in the content and the format in which it is presented, explains the Communications and Marketing Director, Marcos Facó.
Institucional
06 Maio 2014

Last year, FGV's websites recorded 40 million visits - 42% higher than the number recorded in 2012. Furthermore, the term FGV was looked for 13 million times on Google. These and other curiosities are now available to the public in the animation FGV on the Internet 2013 - produced by the Communications and Marketing Division (FGV/DICOM).Regarding social networks, and all actions in the digital environment, DICOM has a commitment to innovation - both in the content and the format in which it is presented, explains the Communications and Marketing Director, Marcos Facó. Since 2011, FGV's online performance is disclosed through infographics, but this year the Division decided to make an animated infographic. We believe this is the time to experience something different, and thus, increase the range of people impacted by FGV's results and encourage the use of this information, he said.Also according to Facó, the increase of the participation of users in their actions in the digital environment through quality content and innovative ways is part of FGV's Communication and Marketing plans. The animated infographic format encourages our audience to know the material we have to offer in a more pleasant and efficient form. Thus, the disclosure of FGV's production becomes more accessible to all its audiences.Increased access via mobile                         In 2013, all FGV sites together got over two million hits via mobile devices (cell phones and tablets), which represents a 320% increase over the previous period.  In Marcos Facó's opinion, the positive result indicates the path to be followed.  The data demonstrates the importance of the environment for FGV's communication and the need to explore these new opportunities in all aspects of our business, he said.Please click here to watch the animation FGV on the Internet 2013 - and discover these and other FGV's achievements in the online environment. 

Nosso website coleta informações do seu dispositivo e da sua navegação por meio de cookies para permitir funcionalidades como: melhorar o funcionamento técnico das páginas, mensurar a audiência do website e oferecer produtos e serviços relevantes por meio de anúncios personalizados. Para saber mais sobre as informações e cookies que coletamos, acesse a nossa Política de Cookies e a nossa Política de Privacidade.