EBAPE's work on shopping centers is featured in Administration congress

Institucional
16 Outubro 2013

The article Satisfaction of organizational customers: a study on facilities management in Shopping Centers, by the Brazilian School of Public and Business Administration (FGV/EBAPE), was considered the best article by the Administration Division of the 4th National Congress of Administration and Accounting Sciences - AdCont 2013. The work is the result of the master's thesis Relationship with customers in the services market: an exploratory study on the facilities management activity in Shopping Centers, defended in January this year by Hellio Martins with the collaboration of Diego Faveri and the guidance of professor Denise Franca Barros.The study sought to evaluate the satisfaction of Shopping Centers' (SC) organizational customers with technical and environmental services that confer the necessary conditions for retailer practice - facilities management (FM), which comprises services for retailers' operations (such as HR management, finance, repairs, etc.), and that can be carried out by their own or outsourced teams.The results, according to the authors, will contribute to the retail management of Shopping Centers, offering administrating organizations with information for better decision-making.AdCont 2013 was carried out on October 2-4, in Rio de Janeiro.

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