Fundação Getulio Vargas - FGV, in a partnership with Instituto Rio Moda, promotes on October 19 the workshop Fashion brand development, which aims to develop the understanding of the brand development process.In the course, concepts such as identity, image and branding, and other marketing tools which contribute to the success of a fashion business will be worked out. At the end, each participant should be encouraged to change his/her attitude to make a critical analysis on the image, identity and positioning of a brand.The workshop will be directed by the publicist and journalist André Carvalhal - founding partner of art and fashion Newspaper MODO, and responsible for the marketing and brand content generation for the women's fashion brand FARM.The workshop Fashion brand development, conducted in Portuguese, happens from 8 am to 6 pm, at FGV's headquarters in Rio de Janeiro.Please click for more information (in Portuguese)