Survey of recruiters shows that AI is making selection of candidates more efficient
The recruitment trends mapped by the article include the initial screening of candidates on virtual platforms, including selection based on alignment with the company’s culture, among other criteria.

According to human resources professionals, artificial intelligence is making the work of recruiting and selecting candidates more efficient and agile. In an article published in the Brazilian School of Public and Business Administration Journal, two researchers at Fundação Getulio Vargas’ Sao Paulo School of Business Administration (FGV EAESP), Daniel Blumen and Vanessa Martines Cepellos, also point out that the implementation of technologies in organizational processes tends to be top down, from head offices to local branches.
The authors conducted 12 interviews with HR professionals from companies in the pharmaceutical sector located in the state of Sao Paulo and with at least five years of experience in recruitment and selection. The interviews took place by videoconference between April and June 2021.
The recruitment trends mapped by the article include the initial screening of candidates on virtual platforms, including selection based on alignment with the company’s culture, among other criteria. The interviewed recruiters said that they use artificial intelligence most frequently in operational positions, which receive the highest number of applications.
Video interviews became another trend during the COVID-19 pandemic, as they were used in this period to recruit for practically all positions. In addition, all the interviewed HR professionals said they use LinkedIn passively (to advertise openings) and actively (to search for talents through specific search filters).
The recruiters expressed concern about the decrease in human contact in selection and pointed out that algorithms may make processes biased, as some potential candidates may not master technological resources that allow them to be located in active searches. The interviewees also expressed concern about including search terms to include minority groups in order to guarantee diversity in recruitment.
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