Raising awareness of consumer rights and protecting them around the world are among the goals of World Consumer Rights Day. It will be possible to achieve these goals if companies establish transparent processes, ensuring that consumers have as much information as possible about products, services and their rights.

In an interview with FGV News, Professor Joelson Sampaio of Fundação Getulio Vargas’ Sao Paulo School of Economics (FGV EESP) stresses this date’s importance to consumers and points out some fundamental rights that all citizens should be aware of. He also highlights the measures being taken by some fast-expanding Chinese retailers.

Sampaio stresses the importance of ensuring that companies act fairly and ethically so that consumers are not harmed. Accordingly, they need to have access to information about their rights.

Here are some rights that consumers have, which are considered important in this process:

• Right to safety

For example, products must not cause physical or mental harm to consumers or damage their property.

• Right to information

All information about products and services must be fully available to consumers, including instructions for use and potential risks of products purchased.

• Right to redress

Consumers have the right to seek compensation for damage caused by defective products or services. This includes ensuring that companies provide effective complaint and dispute resolution mechanisms.

Chinese retailers and their relationship with the consumer market

Chinese retailers have grown significantly in recent years and they are rapidly expanding into the global market. In addition to e-commerce, these companies are also growing in other areas such as delivery services and digital entertainment. China has been a major driver of global e-commerce growth and it is expected to remain a significant force for years to come.

As for Chinese retailers operating in the global market, they have faced some difficulties recently, such as trade tensions between the United States and China and the COVID-19 pandemic, which affected global supply chains.

However, these companies continue to grow and expand their presence globally. In short, the expansion of Chinese retailers is a major trend in the global market and it could have significant impacts on the consumer market in Brazil.