SCM invites Facebook's business director in Brazil to FGV

On April 18, the Superintendence of Communication and Marketing (SCM) carried out the meeting ?Facebook - Challenges and Opportunities for FGV?, addressing FGV's brand business opportunities, innovation and relationship with its fans. According to the Superintendent Marcos Facó, ?the purpose of the event is to introduce the new resources of the world's largest social network, and what it provides for the development of marketing strategies and new ways to form relationships with consumers, based on the use of the platform by different FGV's departments?.Facebook's business director in Brazil, Fabricio Proti, was the lecturer, attended by professionals pertaining to Communication and Marketing departments of the FGV's schools and units. ?It's not Facebook who creates the company's fans. Facebook builds the bridge, connects the company to people who admire it?, emphasized Proti in his presentation. Today, FGV has almost 22 thousand followers on its official page, and virtually the same number on the entrance exams page.?Facebook - Challenges and Opportunities for FGV? took place from 9:00 AM to 11:00 AM, at the Auditorium on the 12nd floor, headquarters, at Praia de Botafogo.