Survey reveals Brazilians' wishes for 2025: health, quality of life and culture
A survey by FGV Comunicação Rio shows the themes that dominated the digital environment in 2024 and what Brazilians want for this year.
What do Brazilians expect from 2025? According to a survey by the School of Communication, Media and Information (FGV Comunicação Rio), more love, health care and quality of life are among the main desires expressed on social networks. The study, which analyzed 3.2 billion publications, also highlighted the growing interest in education, culture and self-knowledge.
Highlights of 2024
Among the topics that dominated the digital landscape last year, the municipal elections stood out, with more than 21 million posts. Other relevant topics included:
- Floods in Rio Grande do Sul: More than 13.3 million publications mobilized donations and political discussions.
- Lula's criticism of Israel: Generated 8.4 million mentions, reflecting a 207% increase in interest in the country.
- Paris Olympics: Brazilian athletes shone, contributing to 11 million posts and 656 million views on streaming platforms.
- US elections: The US election registered more than 7 million mentions, boosted by an attack in November.
The survey also monitored the themes that marked 2024. And it seems that the desire to invest in culture began before the year was out, with two main highlights. Madonna's concert in Rio de Janeiro, which generated 2.4 million posts, and the movie “Ainda Estou Aqui”, with over 624,000 mentions and 22 million interactions on Instagram.
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