Fundação Getulio Vargas’ 2023 university application communication campaign received two prizes in the 55^th edition of the Copywriters' Awards, bestowed annually by the Brazilian Association of Marketing and Advertising Copywriters (Abracomp). Produced by communications agency 3A Brasil, the work took silver in the Animation and Visual Effects categories.

The campaign was the result of an idea developed by FGV’s Communications and Marketing Division (FGV DICOM), with the aim of establishing a connection with young people, highlighting the modernity and excellence of FGV’s degree courses in a relaxed way. Based on this, 3A Brasil developed the advertising proposal, using avatars generated by artificial intelligence to represent the various vocational profiles of students. This approach contributed to the campaign’s success. 

“Receiving these awards is a source of pride and reflects the dedication of the FGV DICOM team and 3A Brasil in designing and developing a campaign connected with our audience. This recognition represents a joint achievement, underscoring our commitment to excellence in communication and education at FGV,” said FGV’s communication and marketing director, Marcos Henrique Facó.

Watch the award-winning video here

About the awards

Now on their 55^th edition, the Copywriters’ Awards, run by the Brazilian Association of Marketing and Advertising Copywriters (Abracomp), aims to highlight the most outstanding communication and marketing work carried out by companies and professionals in Brazil.

They are the oldest and most prestigious awards in the sector in Brazil. They were created by advertising copywriters Armando Ferrentini, Eloy Simões and Cícero Silveira, who decided to create an awards scheme for specialized journalists to highlight the most creative work in the Brazilian advertising industry.

Advertising campaigns are judged on multiple criteria, including originality, esthetic and stylistic quality, clarity of information and production quality.